www.onyx-creative.com
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Onyx Creative Looks for New Brands Around The World
After graduatingfrom the University of California, Irvine, Angela Afifi’s primary job was working as a booking agent for her boyfriend, David Khanjian, who deejays club dates around the world under the moniker Davi.
Between gigs in New Caledonia (an island in the Southwest Pacific), Beirut, Tel Aviv, London and downtown Los Angeles, Afifi shopped clothes, jewelry and homewares by local artisans. It became an avocation for her. In early May, she turned the avocation into another job. She debuted Onyx Creative, which is headquartered in the Los Angeles area.
The site (www.onyx-creative.com) curates fashion, jewelry and homeware brands from around the world. Some brands are Nüera, a California swim brand; Handsome Me, an Australian men’s brand; and Pulse, a Romanian womenswear brand.
Afifi promoted the brands on Facebook and Google. When a sale is made, the brands handle the fulfillment. Afifi later gets a cut of the sale.
In the first week of business, Onyx Creative got 5,000 unique visits, according to Afifi. Retail price points range from $4 for stationery to $1,600 for a shelving unit.
Another point of difference for the site is that Afifi vows not to overwhelm her customers with choices—each category on Onyx will feature a limited number of brands. However, Afifi does plan to add more brands. Next up, Afifi plans to add categories for kids, pets and exotic foods.
